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We can introduce you
to New Zealand's 
wealthiest consumers

People over 50 are the wealthiest group of people in New Zealand

Learn how to activate the 50+ market.

The 50 - 80 age group are the most asset-rich and highest spending people in New Zealand. Yet many businesses misunderstand or ignore them - causing them untold loss of potential profit.

But it doesn’t have to be that way! Sage Insights is here to correct outdated stereotypes. 

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By providing unique insights, hands-on guidance, and engaging creativity, working with Sage Insights will empower you to drive incremental revenue from the economic powerhouse that is the 50+ market.

Most people over the age of 50 in New Zealand are still working
People over 50s feel they should be valued more by advertisers

Why the 50+ market matters

Figures from Stats NZ prove the value of the over 50s market to New Zealand businesses part 1
Figures from Stats NZ prove the value of the over 50s market to New Zealand businesses part 2

How we can help supercharge your business

Compelling communications

  • Use the right language to communicate meaningfully

  • Build engagement and preference

  • Enhance SEO and GEO search results

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More effective implementation

  • Meaningful propositions

  • Well-timed promotions 

  • Insight-driven media and channel selection

Better strategic decision-making

  • Prioritise resources to more profitable markets 

  • Develop new markets

  • Inspire product development

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Brand transformation

  • Dominate the most profitable market segments

  • Build enduring brand value 

  • Demonstrate superior strategic capability and customer insight

Want to find out more about New Zealand's wealthiest consumers?
Let's start with a coffee. Get in touch now.
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Sage Insights. 2025

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