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Ways to put
Sage Insights
to work for you. 

There are several ways that clients can choose to work with Sage Insights

Option 1:
High impact consultancy to unlock
the potential of the 50+ market.

A structured programme of in-person meetings where we will assess your current marketing comms and strategy, and recommend how it could be improved to perform better for your 50+ customers.

You will get actionable recommendations for marketing, product development, and other relevant service enhancements. 

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The recommended introductory consultation programme is three, 90 minute sessions - plus optional but hightly recommended regular check-ins or work in progress meetings.

 

Session 1.           Assess and recommend improvements

Session 2.          Review and recommend refinements. 

Session 3.          Review and sign-off. 

Sessions 4 +      Regular check-ins

Option 2:
Strategic and creative projects

We will work with you to research, strategise, and implement creative marketing and advertising campaigns for the 50+ age group.

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​We can either work direct with you, or assist and guide the work of an exisiting advertising agency.

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This option is fully customisable and can include any or all of these services:

  • Qualitative research

  • Advertising strategy

  • Product development

  • Copywriting for website, blogs, and eDMs

  • Radio, TV, and Video concepts and scripts

  • Social media

  • Sales promotions

  • Copywriting for print advertising and collateral

Option 3:
Ongoing strategic advice and creative implementation

We  will work with your team on an ongoing basis to maximise the profitability and lifetime value of your 55+ customers through insightful strategy and compelling creative implementation. 

Our ongoing services can include any or all of the items shown above in Option 2.

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Karaka Pines Retirement Villages and

Bay Audiology are just two of the immensely successful 50+ advertising campaigns that Sage Insights founder has created - from the initial strategic insight to final multi-channel implementation

Karaka Pines retirement village website is an example of John Darby's advertising strategic and creative work
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Want to find out more about New Zealand's wealthiest consumers?
Let's start with a coffee. Get in touch now.
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Sage Insights. 2025

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